About Ash

• Started in Tech Sales: Kicked off my career in technology sales at Best Buy, quickly becoming a problem-solver across PCs, mobile devices, and consumer electronics.
• Expanded into Learning & Development: Transitioned to Microsoft Stores, where I discovered a passion for leading, training, and program management, designing learning programs for field employees.
• Pivoted to Product Marketing: Moved into product marketing roles at Microsoft, Amazon, Bungie, and Meta, focusing on consumer marketing, partner strategy, and product growth.
• Key Achievements:
• Microsoft: Developed the foundation for Microsoft Designer, shaping it as a competitor to Canva and Adobe; supported major events like XO19 and led a panel on Mental Health in Gaming.
• Amazon: Managed GTM strategies for Prime Gaming, collaborating with top studios to drive engagement and enhance user acquisition.
• Bungie: Created an immersive ARG for Marathon, leveraging user research to influence the product roadmap and boost community engagement.
• Meta: Identified strategic gaps in areas like FinTech and channel strategy, building workstreams to address these and improve overall performance.
• Commitment to DEI: Founded the Pride@Bungie ERG, participated in Microsoft’s GLEAM club, and contributed to DEI initiatives across multiple roles.
• Continuous Learning: Completed a Marketing Strategy certification from Cornell University in 2018 and currently pursuing a degree in Marketing.

My journey into product marketing is unconventional. It all started in technology sales at Best Buy, where I quickly became the go-to problem-solver, troubleshooting everything from PCs and mobile devices to cameras and TVs. After five years of mastering tech sales, I transitioned to Microsoft Stores, where my career began to expand beyond retail.

Microsoft: Over seven years, I expanded my marketing skill set, supporting major events like XO19 and leading a panel on Mental Health in Gaming. In my role with M365, I built the product foundation and user personas for what would become Microsoft Designer, a key competitor to Canva and Adobe that now drives Microsoft’s subscription services.

Amazon: As a Partner Marketer, I collaborated with industry-leading studios to secure content that enhanced Prime Gaming subscriptions, driving user engagement and long-term profitability for Amazon.

Meta: I identified strategic gaps across FinTech, product development, and channel strategy, creating work streams to address these areas and enhance overall performance.

Bungie: I worked closely with the development team, leveraging user research to influence the product roadmap and content strategy. I also created an immersive Alternate Reality Game (ARG) for the launch of Marathon, which drove significant community engagement.

Photo: Myself feeding elephants at a rescue sanctuary.

I believe a great product alone isn’t enough — without effective marketing, it won’t reach its potential audience. Similarly, a strong marketing campaign can fall short if the user journey doesn’t align with the messaging. Marketing and product development need to be in sync from the start, which is why I advocate for involving marketing in the ideation phase of product development.

Photo: Taylor Swift is a mastermind at brand and marketing. When we set the bar as high as her, great things come to life.

I’m seeking a Senior Product Marketing Manager role that allows me to blend strategic thinking with hands-on execution, focusing on consumer products or services. I’m looking for an opportunity where I can shape product strategy, drive go to market success, collaborate cross-functionally, drive growth & optimization, and champion DEI. 

I am open to new industries and enjoy doing 0-1 work.

Photo: Screen grab from the Japanese Microsite from the ARG