articles of work

As a Product Marketer, I played a pivotal role in the early-stage development of Microsoft Designer by leading market research, competitive analysis, and strategic planning. My work focused on identifying a key market opportunity for a Canva-like design tool, directly influencing the product direction and roadmap.

Market Research & Competitive Analysis:

Conducted in-depth analysis to identify a gap for a user-friendly design tool within Microsoft’s suite, targeting small businesses and content creators.

Evaluated competitors like Canva and Adobe, providing insights on user feedback and feature gaps to inform product positioning.

Developed user personas and target segments, offering valuable data to shape the product strategy.

Strategic Decision Framework:

Created a data-driven framework to guide the build, buy, or partner decision, presenting analysis and recommendations to senior leadership.

Recommended an internal build approach, leveraging Microsoft’s existing ecosystem for seamless integration with Office applications.

Product Influence & Roadmap Guidance:

Delivered key insights that shaped the product roadmap, focusing on user-friendly features and AI-powered design capabilities.

Collaborated closely with product and engineering teams to ensure that user feedback and data insights guided feature development and prioritization.

Cross-Functional Collaboration:

Partnered with user research, engineering, and product management teams to bridge the gap between market insights and technical feasibility.

Ensured alignment with market needs, optimizing the product for an enhanced user experience.

Impact & Results:

Laid the strategic groundwork for the successful go-to-market launch of Microsoft Designer, driving strong early adoption among target user segments.

Positioned Microsoft Designer as a competitive offering in the visual content creation market, effectively addressing a critical gap in Microsoft’s product lineup.

Product Marketing Manager

Years worked @ Microsoft '12 - '19

As a Product Marketer at Amazon, I played a key role in planning, executing, and optimizing go-to-market (GTM) strategies for Prime Gaming partner launches. My responsibilities included strategic planning, partner management, content strategy, and performance analysis, acting as the primary liaison between Amazon and its gaming partners.

Strategic GTM Planning

Developed customized GTM strategies tailored for AAA studios, mid-sized developers, and indie creators.

Analyzed target audiences, optimized content placements, and timed launches to maximize engagement and visibility.

Integrated competitive analysis to effectively position partner content in the gaming subscription market.

Partner Relationship Management:

Fostered strong, client-like relationships by involving partners early in ideation and maintaining continuous, real-time communication.

This proactive approach enabled quicker issue resolution and ensured smoother, more aligned launches.

Content Strategy & Execution:

Collaborated with partners to create exclusive content packages based on user insights.

Crafted compelling messaging and coordinated with internal teams for cohesive campaign narratives.

Performance Analysis & Optimization:

Tracked key performance indicators (KPIs) such as user engagement and new subscriptions, identifying opportunities to refine content and messaging.

Provided detailed performance reports with actionable insights to guide future collaborations.

Impact & Results:

Boosted user engagement and drove new Prime subscriptions, strengthening relationships with partners and securing repeat collaborations.

My consistent, data-driven optimizations enhanced campaign effectiveness, contributing to Prime Gaming’s growth and expanding its partner roster.

Increased player engagement in a major mobile title by 15%

Exceeded forecasted results for a AAA partner by 156% for an international mobile game developer through a targeted paid media campaign on Google.

Partner Marketing Manager

Year worked @ Amazon '20 

As a Senior Marketing Manager I led the tracking and analysis of the Marathon ARG (Alternate Reality Game) marketing campaign, focusing on optimizing user engagement and conversion rates during the critical announcement phase. 

KPI Framework Development:

Designed a comprehensive KPI framework to monitor key metrics, including click-through rates (CTR), time spent on campaign pages, and conversion rates from teaser content to game pre-orders.

Established a data-driven approach for tracking campaign performance across multiple digital channels, setting benchmarks for engagement and conversion.

Real-Time Data Analysis:

Analyzed user engagement data throughout the multi-phase launch, identifying drop-off points in the user journey.

Adjusted campaign messaging and content placement in real time based on user feedback and engagement metrics, optimizing the overall user experience.

Iterative Campaign Optimization:

Implemented iterative improvements informed by data insights, refining social media posts, email campaigns, and landing pages for higher performance.

Collaborated with marketing and product teams to ensure alignment on messaging and strategy adjustments based on real-time data findings.

Impact & Results:

Achieved a 25% increase in user engagement compared to previous campaign launches.

Boosted conversion rates by 20% from teaser content to game pre-orders, exceeding the initial performance targets and contributing to the overall success of the product announcement.

Senior Marketing Manager

Years worked @ Bungie '21-'24

I believe DEI should be present in the everyday work we do and in how we interact with the world. While it’s essential to tackle big-picture issues, I find that it’s the small, consistent actions and everyday themes that often create the largest impact. By integrating DEI into daily practices, I aim to foster inclusive environments that build safe spaces and meaningful connections for everyone..

Pride@Bungie Founder | '23-'24

Founded and led Pride@Bungie, an LGBTQIA+ employee resource group dedicated to fostering a safe, inclusive environment for LGBTQIA+ employees. Advocated for inclusive company policies, collaborated with leadership to integrate LGBTQIA+ perspectives into broader DEI efforts, and organized events and awareness campaigns that strengthened community and visibility. Played a key role in shaping company culture, driving positive change, and building a strong sense of belonging among LGBTQIA+ team members.

Microsoft GLEAM Participation  | '16 - '19

Participated in GLEAM, Microsoft’s LGBTQIA+ inclusion club, supporting various initiatives such as events, town halls, and remote activities. Actively promoted awareness within the product marketing team about GLEAM’s support and resources, advocating for inclusive practices across products and services.

Bungie Diversity Steering Committee Member  | '21-23

Served on Bungie’s diversity steering committee, the core team responsible for driving DEI initiatives across the studio. Contributed insights during meetings and calls, addressing challenges and responding to questions brought forward by employees. Collaborated with fellow committee members, who represented leadership from various inclusion clubs, to ensure a diverse range of perspectives informed studio-wide DEI efforts.